Victoria retro canvas plimsolls

Design, innovation and handmade production since 1915 …

As much as it may be hard to accept, summer is coming to an end. But we didn´t want to let it go without going through the main events we celebrated during these last months because they counted with our most iconic model as the star: our canvas plimsolls.

Last April we celebrated in Madrid the relaunching of the brand´s most emblematic product. During the event Classics will be classics we tried to value craftmanship and claim the classics. For this reason, we installed a real vulcanizing machine, which we brought directly from our factory to show the manufacturing process that Victoria has maintained since the fifties.

Zapatilla lona Victoria_ Inglesa

We also presented the re- design of the model, with a new shape to improve ergonomics and fit and an insole which makes it more comfortable and adapted to this century feet without losing its essence.

The event was a success and everybody had the opportunity to see how we make Victoria. Also, some lucky ones took a warm freshly made pair with them!

The art direction was on the hands of Elena Gallén, who worked in collaboration with Carolina Spencer (@matagalanplantae) capturing on images the contrast between industrial artisan environment and the delicacy of a flower or a cotton canvas slipper.

Zapatilla lona Victoria_Manufactura Classics will be classics

Later, in the month of May, we organized an event in Malasaña (Madrid) to present a very special and unique collaboration where we came up with the Inglesa Mahou by Victoria, which reflects the union between two Spanish, centenarian and youth brands.

Again, our canvas plimsolls were the star, this time, printed with a pattern which combines and pays tribute to the Spanish “botijo” along with the famous Mahou´s bottle.

The event counted with singers, actors, designers, etc. Different well-known faces like Rico Romero @nicoromeroactor, Angy Fernández @angynas, Andrea Guash @andreaguasch, Eloy Azorín @eloyazorin o Juan Cornet @jancornetoficial among others, who had the opportunity to enjoy it with us.

In addition, the artist Rebeca Khamlichi used the raw canvas of Victoria´s iconic canvas plimsolls to make her own interpretation of the strategic union of both brands.

The result was amazing, don’t you think? Check out the pictures!

Evento Mahou by Victoria_ Inglesa lona

Victoria & Matteo Mancini

Discover more about Matteo Mancini and the collaboration with Victoria Shoes.

At the age of 22, after graduating in Business Economics, Matteo Mancini  decided to exploit his creative and entrepreneurial skills to create new opportunities. Therefore, in 2015, he started a “small company”called Etica-Estetica, which gives shape to the customers’ personality through the creation of their own custom shoes.

Which was your source of inspiration for designing these sneakers?

My main source of inspiration for these three models has been the “experience”, let me tell you why. In my job the customer has to be followed in detail in the choice of his own shoe so that he can properly bring out his identity in a common object like a pair of shoes. I provide him with a wide range of materials including fabrics, chains, studs, prints and paintings and he composes his own shoe as best as he feels represented with.

What was your intention when you created these designs Victoria by Matteo Mancini?

My intention when I create new models is to reach customers who want to differentiate themselves from the mass throughout a limited edition that values the basic product as well as their identity.

What does one of your designs must have in order to be satisfied with the result?

In order to satisfy our principles and values every pair of shoes we make must possess these requirements:  Precision, Passion, Uniqueness. To sum up the three above-mentioned requirements our shoes must be precise, they must show the passion that we put in our work and they must communicate their uniqueness.

  

Matteo Mancini

                                  Matteo Mancini

Victoria & Real Fábrica

A new edition of DecorAcción took place in the well-known district Las Letras in Madrid. This is an urban event of decoration and interior design organized in collaboration with the local shops.

Victoria took part in this edition thanks to the collaboration with Real Fábrica, the shop with the most historical Spanish brands, which bet for decorating the shop´s facade with one of the most iconic products of our country: Victoria’s canvas slippers.

The theme for this edition was the dreams. Real Fábrica expressed its dream of keeping the classics value and showing its love for the traditional materials and artisan techniques. In order to get it they installed a hundred green canvas slippers that stood out for their originality, color and the contrast with their blackboard wall.

Would you like to see the result?

VICTORIA & REAL FABRICA

Tachan! Discover Victoria’s new advert

Victoria

We are proud to introduce you Victoria summer collection’s new advert.

Victoria is synonymous with color, summer and good vibes. If we put these three ingredients in a shaker we get fresh and fun things such as Victoria’s new advert for the SS18 campaign.

By now, you must have realized that the 90s fashion is back. That’s why in Victoria Shoes we wanted to pay tribute to this decade through our the music of our new spot: a tune that reminds us of the arcade machines. Those ones in which millennials have passed so much time.

In less than a minute we move to a world of fantasy, color and movement where the iconic model of Victoria, our plimsoll, becomes protagonists.

Would you like to see the result of this spot? Click on the following link and enjoy it!

https://www.youtube.com/watch?v=o4EJvxvPbyE

Mahou by Victoria

Mahou by Victoria

Think about something that reminds you of summer and gives you good vibes. There is nothing more refreshing and fun than a Mahou and Victoria, a unique combination!; the canvas plimsolls that more summers remember and the beer the most has refreshed us.

And as you are also unique, we have created this contest for you! Win a #MahouByVictoria Victoria Premium pair of plimsolls customized by the artist by the artist Rebeca Khlamlichi.

They look nice, don’t they? Do not miss out on yours, we draw 10 pairs! It is very easy to participate.

Classics will be classics

#classicswillbeclassics

Rummage through your parent’s closet to find that piece of clothing that has become fashionable again, A CLASSIC.

Overlapping schedules of two groups that you love in a festival, A CLASSIC.

Feel the magic of the first summer dive, A CLASSIC.

Carry on wearing your favorite t-shirt even though the fabric is in bad conditions due to so many launderings, A CLASSIC.

As classics do not go out of style, we introduce you the new version of Victoria’s iconic model. with a vintage style and important improvements.

As classics do not go out of style, we introduce you the new version of Victoria’s iconic model with a vintage style and great improvements.

Do you want to win the most fashionable sneakers? Get ones for yourself and other 2 pairs for your friends. It is very easy to participate:

  • Follow our official Instagram account @victoria_shoes
  • Follow @InesJimm
  • Mention 2 friends in an Instagram comment with the hashtag #ClassicsWillBeClassics
  • Terms & conditions here

First Victoria store!

With a ribbon-cutting ceremony and many balloons, that’s the way we opened the first Victoria store!

On February 28 we lived a very special moment in the first Victoria store opening in Salamanca. This city, characterized by a young population with a good taste in fashion, is the ideal place to lay the foundations for Victoria’s expansion project.

For more than three hours we did not stop receiving visits from friends, customers and Victoria fans who enjoyed music, dances and good vibes that set the rhythm of the day.

This opening party symbolized the starting point for the new Victoria store, a place with Mediterranean and summer references, which have the essence of the brand in every corner.

For the first time, the fans of the brand will find the whole Victoria and Bamba collection. Great news as they will be able to choose among the 364 different models; a great challenge to choose your favorite!

At this point, you are aware that in Victoria Shoes we are committed to culture. That’s why we would like our store to become a point of interest for young people. A place where the most enthusiasts of the brand can pay tribute to creativity and love for art, design, and music thanks to the organization of activities. Stay tunned to our programme!

Do you want to know how the opening event was? Here it is a summary!

New SS’18 Victoria Collection!

Victoria launches its new SS’18 campaign inspired by the psychotropical trend. A cheerful collection full of bright colors like lilac, green, pink and yellow.

SS'18

Within the most extensive collection of Victoria with 364 different models for boys, girls and kids, the new XXL platforms for girls stand out, with more than 5 cm height.

In addition, the new more stylized basket’s shape is covered with fantasy details such as stars, hearts, glitters, metallic effects and tropical prints.

Guy’strends are based on a much more urban image. Versatile textures such as engraved suede, nylon and geometric fabrics offer an elegant touch to the most classic sneakers.

Man SS'18

Proposals for youngsters surprise by their new and funny prints on the classic Victoria plimsolls. Stars, ladybirds or camouflage fabrics along with designs by Kukuxumusu or Jessica Nielsen are the protagonists of the season. As a novelty for the most daring ones, nylon and fine glitter fabrics on shoes are top trendy.

SS'18 Kids

If you liked the SS’18 campaign’s making of, discover the whole collection!:

WE WILL MISS YOU!

Summer comes to an end and we are nostalgic remembering the good times we lived in this short but intense season in which the heat, the joy and the good vibes have been the protagonists.

You will agree with us in saying that summer means sun, beach and getaways. It’s time to disconnect and let your imagination fly, thinking of thousands plans for your vacations.

In Victoria we want to put the finishing touch by presenting the projects the students of the Master in Motion Graphics Design of IED Madrid have developed inspired on us.

The colours, creativity, spontaneity and freshness of the proposals, perfectly define Victoria’s universe: a century-old brand, made in Spain, with a clear commitment to design.

Undoubtedly, the quality of the projects of these students is outstanding and they do deserve a section in Victoria’s small universe.

Renata García, Berta Nieto and Luis Guillermo Monge bet on a “Remember” project that guides us to the summer season’s experiences. A colourful and geometric- shaped ad that come to life through animation techniques emulating the components of the iconic plimsoll of Victoria.

Enrico Varagnolo, Marcos Pastrana, Felipe Restrepo and Ignacio Lucena have created a spot based on the summer colours and textures. An audiovisual project that reproduces the manufacturing process of the classic plimsoll of the brand. Our 6613 reference.

Then again, Gian Piero Cremaschi, Ana Penche and Fabiana Páez have launched a dynamic, fresh and colorful piece where nature is the main idea. An ad where sneakers become an element of nature.

Reyes Álvarez, Rocío Celina Castañeda and Raquel Lobo make reference to Victoria’s organic feature through colours and natural forms in an ad that invites you to travel and live an adventure.

Thank you all students for participating in the project. Good job!

NEW FALL WINTER 2017 COLLECTION

The Victoria Autumn-Winter’17 collection is inspired in globetrotters who are adventurous and non-conformist people. Velvet platforms, new caramel 
platform soles and mirror-effect fabrics combine with tassels and velcros giving a new touch to the classical Victoria models.

HyperFocal: 0

The exaltation of colour, the details and the mixture of different materials are the main features of the AW’17 collection. This season, Victoria shoes return to the 80’s glam through glittering fabricsanimal prints and velvet.

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Boho trend is a must in this urban and contemporary collection: sneakers, boots and moccasins with tassels and special fabrics which will give your look a bohemian touch. And also, our new crackle effect sneakers in metallic tones remind us to the golden age of rock.

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If you liked AW’17 campaign’s making of, have a look at our whole collection!: