Victoria retro canvas plimsolls

Design, innovation and handmade production since 1915 …

As much as it may be hard to accept, summer is coming to an end. But we didn´t want to let it go without going through the main events we celebrated during these last months because they counted with our most iconic model as the star: our canvas plimsolls.

Last April we celebrated in Madrid the relaunching of the brand´s most emblematic product. During the event Classics will be classics we tried to value craftmanship and claim the classics. For this reason, we installed a real vulcanizing machine, which we brought directly from our factory to show the manufacturing process that Victoria has maintained since the fifties.

Zapatilla lona Victoria_ Inglesa

We also presented the re- design of the model, with a new shape to improve ergonomics and fit and an insole which makes it more comfortable and adapted to this century feet without losing its essence.

The event was a success and everybody had the opportunity to see how we make Victoria. Also, some lucky ones took a warm freshly made pair with them!

The art direction was on the hands of Elena Gallén, who worked in collaboration with Carolina Spencer (@matagalanplantae) capturing on images the contrast between industrial artisan environment and the delicacy of a flower or a cotton canvas slipper.

Zapatilla lona Victoria_Manufactura Classics will be classics

Later, in the month of May, we organized an event in Malasaña (Madrid) to present a very special and unique collaboration where we came up with the Inglesa Mahou by Victoria, which reflects the union between two Spanish, centenarian and youth brands.

Again, our canvas plimsolls were the star, this time, printed with a pattern which combines and pays tribute to the Spanish “botijo” along with the famous Mahou´s bottle.

The event counted with singers, actors, designers, etc. Different well-known faces like Rico Romero @nicoromeroactor, Angy Fernández @angynas, Andrea Guash @andreaguasch, Eloy Azorín @eloyazorin o Juan Cornet @jancornetoficial among others, who had the opportunity to enjoy it with us.

In addition, the artist Rebeca Khamlichi used the raw canvas of Victoria´s iconic canvas plimsolls to make her own interpretation of the strategic union of both brands.

The result was amazing, don’t you think? Check out the pictures!

Evento Mahou by Victoria_ Inglesa lona

Victoria & Matteo Mancini

Discover more about Matteo Mancini and the collaboration with Victoria Shoes.

At the age of 22, after graduating in Business Economics, Matteo Mancini  decided to exploit his creative and entrepreneurial skills to create new opportunities. Therefore, in 2015, he started a “small company”called Etica-Estetica, which gives shape to the customers’ personality through the creation of their own custom shoes.

Which was your source of inspiration for designing these sneakers?

My main source of inspiration for these three models has been the “experience”, let me tell you why. In my job the customer has to be followed in detail in the choice of his own shoe so that he can properly bring out his identity in a common object like a pair of shoes. I provide him with a wide range of materials including fabrics, chains, studs, prints and paintings and he composes his own shoe as best as he feels represented with.

What was your intention when you created these designs Victoria by Matteo Mancini?

My intention when I create new models is to reach customers who want to differentiate themselves from the mass throughout a limited edition that values the basic product as well as their identity.

What does one of your designs must have in order to be satisfied with the result?

In order to satisfy our principles and values every pair of shoes we make must possess these requirements:  Precision, Passion, Uniqueness. To sum up the three above-mentioned requirements our shoes must be precise, they must show the passion that we put in our work and they must communicate their uniqueness.

  

Matteo Mancini

                                  Matteo Mancini

New AW18 Victoria Collection!

Welcome to Sumnter! The relaxed mood of the Victoria Autumn/Winter 2018 collection. Yup, you’ve got that right. We haven’t gone completely bonkers, Victoria has designed a collection that breaks down seasonal barriers with styles that invite you to follow a nomadic lifestyle.

WOMEN COLLECTION

This year, Nature stays in the spotlight. Summer’s psychotropical trend took us back to our origins, allowing rustic nature to create crafted clothes like après ski boots and furry sneakers with beaded finishing.

Deportivo pelo y perlas

MEN COLLECTION

The men’s collection is an ode to philosophy using classic styles that reference art and history. Victoria has placed greater focus on craftsmanship to create different lines for bohemian, educated guys interested in 21st century fashion. Leather sneakers in classic shades feature details that make the difference.

Deportivo chico

KIDS COLLECTION

 We’re presenting the Victoria kids line with a very cosy style and a touch of mischief. This collection captures all gazes using sequins, fur, metallic fabrics and glitter.

Bota Apreski Victoria

(Español) SUMNTER, la campaña Victoria AW18

Influenced by Nordic cultures and calm, natural shades, Victoria presents its most timeless collection. Welcome to SUMNTER!

Victoria understands summer as a state of mind, a relaxed attitude that has a lot to say in the context of increasingly timeless fashion.Victoria has been associated with summer and good times ever since our iconic lace up plimsoll became fashionable. We love it!

But our Sumnter campaign aims to break down the seasonal barriers, to extend summer joy to the rest of the year. Why not?

HyperFocal: 0

The students of the master in Motion Graphics Design del IED Madrid already have been infected by the spirit of Sumnter and you?

Carolina Segura – Nerea Urtasun – Nicolás Sierra

Carolina Segura | Nerea Urtasun |Nicolás Sierra

 

Victoria & Real Fábrica

A new edition of DecorAcción took place in the well-known district Las Letras in Madrid. This is an urban event of decoration and interior design organized in collaboration with the local shops.

Victoria took part in this edition thanks to the collaboration with Real Fábrica, the shop with the most historical Spanish brands, which bet for decorating the shop´s facade with one of the most iconic products of our country: Victoria’s canvas slippers.

The theme for this edition was the dreams. Real Fábrica expressed its dream of keeping the classics value and showing its love for the traditional materials and artisan techniques. In order to get it they installed a hundred green canvas slippers that stood out for their originality, color and the contrast with their blackboard wall.

Would you like to see the result?

VICTORIA & REAL FABRICA

Tachan! Discover Victoria’s new advert

Victoria

We are proud to introduce you Victoria summer collection’s new advert.

Victoria is synonymous with color, summer and good vibes. If we put these three ingredients in a shaker we get fresh and fun things such as Victoria’s new advert for the SS18 campaign.

By now, you must have realized that the 90s fashion is back. That’s why in Victoria Shoes we wanted to pay tribute to this decade through our the music of our new spot: a tune that reminds us of the arcade machines. Those ones in which millennials have passed so much time.

In less than a minute we move to a world of fantasy, color and movement where the iconic model of Victoria, our plimsoll, becomes protagonists.

Would you like to see the result of this spot? Click on the following link and enjoy it!

https://www.youtube.com/watch?v=o4EJvxvPbyE

Mahou by Victoria

Mahou by Victoria

Think about something that reminds you of summer and gives you good vibes. There is nothing more refreshing and fun than a Mahou and Victoria, a unique combination!; the canvas plimsolls that more summers remember and the beer the most has refreshed us.

And as you are also unique, we have created this contest for you! Win a #MahouByVictoria Victoria Premium pair of plimsolls customized by the artist by the artist Rebeca Khlamlichi.

They look nice, don’t they? Do not miss out on yours, we draw 10 pairs! It is very easy to participate.

Classics will be classics

#classicswillbeclassics

Rummage through your parent’s closet to find that piece of clothing that has become fashionable again, A CLASSIC.

Overlapping schedules of two groups that you love in a festival, A CLASSIC.

Feel the magic of the first summer dive, A CLASSIC.

Carry on wearing your favorite t-shirt even though the fabric is in bad conditions due to so many launderings, A CLASSIC.

As classics do not go out of style, we introduce you the new version of Victoria’s iconic model. with a vintage style and important improvements.

As classics do not go out of style, we introduce you the new version of Victoria’s iconic model with a vintage style and great improvements.

Do you want to win the most fashionable sneakers? Get ones for yourself and other 2 pairs for your friends. It is very easy to participate:

  • Follow our official Instagram account @victoria_shoes
  • Follow @InesJimm
  • Mention 2 friends in an Instagram comment with the hashtag #ClassicsWillBeClassics
  • Terms & conditions here

Victoria by Jessica Nielsen

The beginning of the season is an adventure for everyone, including the youngest in the family who want to know the novelties of each collection in order to create their own looks. The idea of renewing their closet has become a great challenge for Victoria that tries to surprise them every season.

366913_Inglesa By JessicaNielsen

The coolest range of Victoria Shoes kids collection, comes from the collaboration with the Dutch illustrator Jessica Nielsen who creates patterns for home textiles, kids clothing and accessories. Her goal is to translate figures that come from nature into decorative designs.

Jessica NielsenHer designs defined as “simple” and “powerful”, with the absence of unnecessary shapes, create patterns full of emotions. In the same way, colours have an important function: “each creation has its colour and really depends on what I want to express”.

The result of this union, is a collection full of good vibrations, color and joy; features that define the style of Victoria Shoes.

Victoria again on the catwalks

Victoria Shoes is present one more season, on Madrid’s and Barcelona’s catwalks thanks to three young designers collaboration.

Leandro Cano reappeared in Mercedes Fashion Week two years after with Victoria Shoes; a firm with more than 100 years of experience in the footwear industry and with a strong commitment to design and fashion sector.

The 33 years old young designer, who won the sixth VOGUE’s Who’s On Next edition, bet on the colorful ballet pumps as the perfect complement to a risky staging with a strong inspiration in religion and bullfighting culture.

Esther Ferrando launched her AW18 collection inspired by the Viking aesthetic and Celt’s symbolism. In order to complete her masculine proposals, she chose the new baskets with a more stylized last.

Ester Ferrando

Óscar León showed his collection named I will do it, whatever you think at Barcelona’s 080 catwalk. The designer once again entrusts one more year Victoria Shoes with the footwear of his exhibition, choosing this time the most wintry models of our collection.