How to summarize 100 years in 20 seconds? The students from the master’s in Motion Graphics Design at IED Madrid have shown us it’s possible to do it and, even more, to get great results! For the fourth year running, these students have worked in an audiovisual project inspired in the brand Victoria.
The course, specialized in motion graphics effects, is provided in the design school Istituto Europeo di Design in Madrid. The final project of the students consisted of creating a spot based in the key values of Victoria: a 100-year-old footwear brand made in Spain, high environmental awareness, strong international presence and commitment to design and new technologies.
Five projects with a high level of quality and creativity are the result of this collaboration. The IED students suggest a new brand vision with lots of talent and originality reaching clearly the objectives of the collaboration.
Ana Gutiérrez and Natasha Hodgkins present us “Handmade summer, verano Victoria”. This mixed animation project combines traditional animation (recyclable material elements, watercolours and acrylics) with digital technology. The spot takes us to summer with its bright colours and reminiscences of this season: ice cream, sunglasses or a bicycle.
Guillermo León, Santiago Cifuentes, Luis Núñez and Maite Martín, have created a spot which leads us travelling across the brand and the history of fashion and art. The “Inglesa” plimsoll is the key object which is combined with geometric line elements and refined colours. 2D and 3D motions are mixed in a dynamic video with references to the timelessness of Victoria.
Julio Núñez, David Rubio, Fernando Tendero and Simone Gallucci present “Nature,” a spot where the shoes become another element of nature, living in perfect harmony with flowers and animals. Hummingbirds trying to suck the pleasant scent of the Victoria shoes, chameleons mimicking the canvas colour or frogs spying curious the plimsoll.
Florinda Pamungkas, Irune Azkarate, Marianne and David Patarroyo have created a project full of symbolism and constant references to the values of Calzados Victoria: the carnation, the Spanish national flower, makes a clear reference to the origins of the brand. The female body reinforces the character of Victoria, the monarch butterfly is the symbol of the transformation, colorful and multidisciplinary facet of the Victoria’s collections. The eye takes us to Asia, one of the major international markets, while the poem guides us during the audiovisual strengthening the understanding.
Ramón Arcas, Auxi Alba and Alejandra Fonseca base their spot in the manufacturing process of the classic “Inglesa” plimsoll, recreating a history in a happy, cheerful atmosphere with “Kawaii”, the Japanese style elements, full of life, tender and innocence. The use of pastel colours and accessories is the result of the seeking of harmonization with Victoria commercial campaigns.
Congratulations to all of you and thanks for collaborating again with Calzados Victoria… the result is wonderful!
Bright colours and metallic materials have a strong influence in the AW16 collection. Our platforms are mainly chunky and come with new features such as velcros or fringes. There are new materials as well which give the platforms a sporty scent. This sole is available in edgy boots as well.
Our heels come in new materials, mainly in colours burgundy, marine, bourdeaux and whisky.
Sneakers increase their presence and come in a selection of colours and materials. Our suede sneakers come in vivid tones. There are mixtures of materials which make the sneaker very powerful. Our white leather sneakers offer a lot of combinations as well.
Velvet materials are present in our most casual.
Total white is a must in this collection, either in form of sneaker or boot, unisex models.
Ethnic styles are a must in this collection,, our boots are dressed in lots of diferent prints.
A pop of statement colours and fabrics are the key features of the AW’16 collection: total white or mirror-effect combines with materials such as mesh, glitter, faux suede or fur.
Fringe and velcros will be the perfect partner for the season, giving a new touch to the classical Victoria models.
The sporty revolution has arrived to stay and sneakers have become the uniform of the season. From basic leather styles to trendy sneakers combined with the classic Victoria platform sole with rubber toe or chunky sole, this style will make you rock!
The debut of the moccasin, together with new boots in smoked and winter-like colours, brings the final and sophisticated touch to the Autumn Winter 2016 Victoria collection.
Don’t miss the making of and all the styles of the new AW16-17 collection in our website:
After a long winter, the sunny days are here! Light and warm temperatures are clear signs that summertime has definitely arrived. It’s time to think of holidays, beach… and to change the wardrobe!
Sandals will be your best allies during the next months, giving a funny and colorful touch to your looks. Do you want to discover Victoria’s proposals for next summer? Just keep reading… we are sure you’ll love them!
Glitter, metalized fabrics or animal prints are the latest materials and come in a wide variety of styles such as heels, chunky platforms or bio sandals.
Rubber heels are already a basic from Victoria: a comfy and stylish choice which will become a must for you! Try our “Leather Sandal with Heel” Ref.09508, a classic shoe, made of 100% leather and natural rubber. And, of course, made in Spain.
Want to try something more chic? The “Heel Sandals”, Ref.09000 and Ref.09002 are your best option! And they have an adjustable buckle, so that they fit your feet perfectly!
One of the newcomers in this Victoria SS16 collection is the bio sandal. This style is rocking in many countries, since it’s reeeally comfy and trendy as well: find it in glitter fabrics or animal print!
Our chunky platform couldn’t the sandal crew: metallized fabrics, animal prints and glitters give their best in our styles 08701 and 08702.
And finally, our iconic platform shoes 09259 complete this great collection.
Visit our website and don’t miss the new collection Victoria SS16!
At Calzados Victoria we’ve celebrated a very special party: our Moonlight Prom Party hand in hand with Nasty Mondays in Barcelona. The place chosen for the party was the Sala Apolo, it became an authentic American prom party set in the 50s where nothing was missing: garlands, balloons, frilly shirts, vintage dresses and punch.
Any end-of-year party worthy of the name, there was a live concert: the band The Moonshiners, set in the style 50′s, who reviewed all the classic rock singles of the decade.
The most rebellious students of the Nasty Mondays School did not miss the Victoria Prom Party: DJs Soren & Mad Max, which have become alma mater of the Barcelonan Monday nights made dance the attendees with a mix of rock, indie and electronics rhythms.
As an end point to a great night, the King and Queen of the party were crowned and Calzados Victoria gift them a trip to New York!
A big celebration to welcome the summer… Check our official Facebook page to see all the selected works!