Mahou by Victoria

Mahou by Victoria

Think about something that reminds you of summer and gives you good vibes. There is nothing more refreshing and fun than a Mahou and Victoria, a unique combination!; the canvas plimsolls that more summers remember and the beer the most has refreshed us.

And as you are also unique, we have created this contest for you! Win a #MahouByVictoria Victoria Premium pair of plimsolls customized by the artist by the artist Rebeca Khlamlichi.

They look nice, don’t they? Do not miss out on yours, we draw 10 pairs! It is very easy to participate.

Victoria again on the catwalks

Victoria Shoes is present one more season, on Madrid’s and Barcelona’s catwalks thanks to three young designers collaboration.

Leandro Cano reappeared in Mercedes Fashion Week two years after with Victoria Shoes; a firm with more than 100 years of experience in the footwear industry and with a strong commitment to design and fashion sector.

The 33 years old young designer, who won the sixth VOGUE’s Who’s On Next edition, bet on the colorful ballet pumps as the perfect complement to a risky staging with a strong inspiration in religion and bullfighting culture.

Esther Ferrando launched her AW18 collection inspired by the Viking aesthetic and Celt’s symbolism. In order to complete her masculine proposals, she chose the new baskets with a more stylized last.

Ester Ferrando

Óscar León showed his collection named I will do it, whatever you think at Barcelona’s 080 catwalk. The designer once again entrusts one more year Victoria Shoes with the footwear of his exhibition, choosing this time the most wintry models of our collection.

First Victoria store!

With a ribbon-cutting ceremony and many balloons, that’s the way we opened the first Victoria store!

On February 28 we lived a very special moment in the first Victoria store opening in Salamanca. This city, characterized by a young population with a good taste in fashion, is the ideal place to lay the foundations for Victoria’s expansion project.

For more than three hours we did not stop receiving visits from friends, customers and Victoria fans who enjoyed music, dances and good vibes that set the rhythm of the day.

This opening party symbolized the starting point for the new Victoria store, a place with Mediterranean and summer references, which have the essence of the brand in every corner.

For the first time, the fans of the brand will find the whole Victoria and Bamba collection. Great news as they will be able to choose among the 364 different models; a great challenge to choose your favorite!

At this point, you are aware that in Victoria Shoes we are committed to culture. That’s why we would like our store to become a point of interest for young people. A place where the most enthusiasts of the brand can pay tribute to creativity and love for art, design, and music thanks to the organization of activities. Stay tunned to our programme!

Do you want to know how the opening event was? Here it is a summary!

VICTORIA is in style!

Victoria is in fashion and is standing strong in the national and international catwalks by the hand of designers such as Ion Fiz and Rira Sugawara, who chose the brand as a partner to launch their Spring-Summer ’18 collection.

The designer from Bilbao, who Victoria has already cooperate with in several occasions, showed one of his most special collections as his fifteenth anniversary. A collection inspired by the arabian culture in which earth tones, tribal and tropical fabrics in slips on, canvas plimsolls with toes, platforms and sandals with buckles are the protagonists.

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Rira Sugawara, commonly known as Dans La Vie, showed her collection at London Fashion Week full of prints and tulles with red and green colours as protagonists. In this occasion, the designer chose one of the legendary Victoria sneakers in white colour which completed her urban, casual and modern proposals.

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Victoria at the festival “el dia minimúsica” ’17

Victoria Minimusica 01

What a good welcome! The fifth edition of the “el dia minimúsica” took place last Sunday in a clear sunny day. The streets of the new location, El Poble Espanyol (Barcelona) were full of families, new activities and funny activities for the little ones. Calzados Victoria couldn’t miss this edition with its vintage Van where attendees could get to know the new SS’17 styles and take part in lots of exciting traditional games called “Juegos de pueblo” (Village games).

For those who do not know about this festival, “el día minimúsica” is an event for children coproduced by minimúsica and Primavera Sound, which seeks that kids enjoy and experience new family offers, music performances, workshops, outdoor games, healthy food, sport, fashion and other activities with a familiar and sustainable philosophy.

El Poble Espanyol turned into the “kids city”! Its streets and squares were closed to the traffic and filled of musical performances, laughs and games… The hoop, the skip rope, the horseshoe or the hopscotch were some of the activities organized by Calzados Victoria. The kids were able to bring back nice memories of traditional games which have been with us for lots of generations… same as Victoria shoes do!

Spanish well-known artists, like El Pelit de Cal Eril, Maïa Vidal, Paul Riba or Los Ganglios got to the stage creating great expectation. Next to the main stage was located our Victoria Van! Lots of families came to discover our SS’17 collection and one of the most representative styles, the rubber-toed canvas plimsolls reference 06627.

It was a great pleasure to see the kids enjoying in such a familiar atmosphere!

Visit our social networks to see all the pictures of the event!

“el día minimúsica”: a spanish festival for the little ones

minimúsica

Last 12th April took place the kids festival “el día minimúsica” in Barcelona, Spain. After the success of previous editions, this year more than 2,500 people attended this event and tickets sold out. For those who do not know about this festival, “el día minimúsica” is an event for children which seeks that kids enjoy and experience new family offers, activities, workshops, games through music, technology, food, sport and fashion.

At Victoria we didn’t want to miss this festival, so we organized a birthday workshop in which the little ones could make their own cupcakes and take pictures with their families with a big cake-shaped photocall.

Spanish well-known artists, like Delafé y las Flores Azules, they joined our 100th anniversary celebration by blowing out the candles of the cake after their performance (on their Victorias, of course!).

Keep visiting our social networks, we will publish all the pictures of the event very soon!

Victoria DJ Sessions at Ocho y Medio Club

DSC_9065At Victoria Shoes we are celebrating our 100thanniversary and this Spring we are going to sponsor DJ sessions in Ocho y Medio Club in Madrid with some of the most recognized DJs of the indie scene.

Here you have the photos of the first party, hope you enjoy them!