Victoria at the festival “el dia minimúsica” ’17

Victoria Minimusica 01

What a good welcome! The fifth edition of the “el dia minimúsica” took place last Sunday in a clear sunny day. The streets of the new location, El Poble Espanyol (Barcelona) were full of families, new activities and funny activities for the little ones. Calzados Victoria couldn’t miss this edition with its vintage Van where attendees could get to know the new SS’17 styles and take part in lots of exciting traditional games called “Juegos de pueblo” (Village games).

For those who do not know about this festival, “el día minimúsica” is an event for children coproduced by minimúsica and Primavera Sound, which seeks that kids enjoy and experience new family offers, music performances, workshops, outdoor games, healthy food, sport, fashion and other activities with a familiar and sustainable philosophy.

El Poble Espanyol turned into the “kids city”! Its streets and squares were closed to the traffic and filled of musical performances, laughs and games… The hoop, the skip rope, the horseshoe or the hopscotch were some of the activities organized by Calzados Victoria. The kids were able to bring back nice memories of traditional games which have been with us for lots of generations… same as Victoria shoes do!

Spanish well-known artists, like El Pelit de Cal Eril, Maïa Vidal, Paul Riba or Los Ganglios got to the stage creating great expectation. Next to the main stage was located our Victoria Van! Lots of families came to discover our SS’17 collection and one of the most representative styles, the rubber-toed canvas plimsolls reference 06627.

It was a great pleasure to see the kids enjoying in such a familiar atmosphere!

Visit our social networks to see all the pictures of the event!

“el día minimúsica”: a spanish festival for the little ones

minimúsica

Last 12th April took place the kids festival “el día minimúsica” in Barcelona, Spain. After the success of previous editions, this year more than 2,500 people attended this event and tickets sold out. For those who do not know about this festival, “el día minimúsica” is an event for children which seeks that kids enjoy and experience new family offers, activities, workshops, games through music, technology, food, sport and fashion.

At Victoria we didn’t want to miss this festival, so we organized a birthday workshop in which the little ones could make their own cupcakes and take pictures with their families with a big cake-shaped photocall.

Spanish well-known artists, like Delafé y las Flores Azules, they joined our 100th anniversary celebration by blowing out the candles of the cake after their performance (on their Victorias, of course!).

Keep visiting our social networks, we will publish all the pictures of the event very soon!

Victoria: Music, Art and Fashion in Rock in Rio Madrid!

If you plan to go to Rock In RioMadrid, you can’t miss the space which Victoriahas prepared for you! Come to check our new collection or join any of our creative workshops:

Do you want to customize yourVictorias? Maybe you prefer to create a trendy bag made with your old plimsolls? Just come to visit us!

Victoria stand

Victoria Stand

And we don’t forget the youngest ones, who will be helped to prepared their designs for our Twilight Contest.