Design, innovation and handmade production since 1915 …
As much as it may be hard to accept, summer is coming to an end. But we didn´t want to let it go without going through the main events we celebrated during these last months because they counted with our most iconic model as the star: our canvas plimsolls.
Last April we celebrated in Madrid the relaunching of the brand´s most emblematic product. During the event Classics will be classics we tried to value craftmanship and claim the classics. For this reason, we installed a real vulcanizing machine, which we brought directly from our factory to show the manufacturing process that Victoria has maintained since the fifties.
We also presented the re- design of the model, with a new shape to improve ergonomics and fit and an insole which makes it more comfortable and adapted to this century feet without losing its essence.
The event was a success and everybody had the opportunity to see how we make Victoria. Also, some lucky ones took a warm freshly made pair with them!
The art direction was on the hands of Elena Gallén, who worked in collaboration with Carolina Spencer (@matagalanplantae) capturing on images the contrast between industrial artisan environment and the delicacy of a flower or a cotton canvas slipper.
Later, in the month of May, we organized an event in Malasaña (Madrid) to present a very special and unique collaboration where we came up with the Inglesa Mahou by Victoria, which reflects the union between two Spanish, centenarian and youth brands.
Again, our canvas plimsolls were the star, this time, printed with a pattern which combines and pays tribute to the Spanish “botijo” along with the famous Mahou´s bottle.
The event counted with singers, actors, designers, etc. Different well-known faces like Rico Romero @nicoromeroactor, Angy Fernández @angynas, Andrea Guash @andreaguasch, Eloy Azorín @eloyazorin o Juan Cornet @jancornetoficial among others, who had the opportunity to enjoy it with us.
In addition, the artist Rebeca Khamlichi used the raw canvas of Victoria´s iconic canvas plimsolls to make her own interpretation of the strategic union of both brands.
The result was amazing, don’t you think? Check out the pictures!