What a good welcome! The fifth edition of the “el dia minimúsica” took place last Sunday in a clear sunny day. The streets of the new location, El Poble Espanyol (Barcelona) were full of families, new activities and funny activities for the little ones. Calzados Victoria couldn’t miss this edition with its vintage Van where attendees could get to know the new SS’17 styles and take part in lots of exciting traditional games called “Juegos de pueblo” (Village games).
For those who do not know about this festival, “el día minimúsica” is an event for children coproduced by minimúsica and Primavera Sound, which seeks that kids enjoy and experience new family offers, music performances, workshops, outdoor games, healthy food, sport, fashion and other activities with a familiar and sustainable philosophy.
El Poble Espanyol turned into the “kids city”! Its streets and squares were closed to the traffic and filled of musical performances, laughs and games… The hoop, the skip rope, the horseshoe or the hopscotch were some of the activities organized by Calzados Victoria. The kids were able to bring back nice memories of traditional games which have been with us for lots of generations… same as Victoria shoes do!
Spanish well-known artists, like El Pelit de Cal Eril, Maïa Vidal, Paul Riba or Los Ganglios got to the stage creating great expectation. Next to the main stage was located our Victoria Van! Lots of families came to discover our SS’17 collection and one of the most representative styles, the rubber-toed canvas plimsolls reference 06627.
It was a great pleasure to see the kids enjoying in such a familiar atmosphere!
Visit our social networks to see all the pictures of the event!
We would like to share with you our last collaboration with IED Madrid where the students from Motion Graphics Design Master have work in a audiovisual project inspired in our Winter Collection.
Here the result!:
Project from: Evelyn Sánchez, Adrián Marzal , Nelly Ragua.
“Our video, inspired by the visual artist Hernan Paganini, shows the seasons transformation to enhace the Victoria’s shoes funcionality during the whole year.”
Project from: Capeto Carrión,Nacho Sánchez, Maykol Saenz Música: Pop Up ZOE.LEELA
“With this video we tried to recreate the textures and colours from the different materials from Victoria and the different season, in order to build a Victoria Universe.
Special thanks to: Juan Enrique Aguilar (Director), Iñaki Gil (Profesor), Juanma Mota (Tutor) and all the students involved.
Victoria has participated in a Catwalk in Barcelona, organized by six Non Governmental Organizations in support of children with different diseases (Fundación Oncología infantil Enriqueta Villavecchia,la Fundación Talita,la Fundación Adana,la Asociación Afapac,la Asociación Catalanadel Síndrome X Frágil y Adopta). In this special catwalk, the models where children and their families who were wearing a Summer 2009 Collection, which includedVictoriaplimsolls.
The goal of the event was raising public awareness of the diseases suffered by these children and raising funds for these organizations. We hope our support help them to promote their beautiful work!
Victoria with the “Escuela de Diseño dela Rioja”
This year “La Escuelade Diseño deLa Rioja” has given their students a very interesting Project: Reinventing the concept ofVictoria’s Shoes.
Here a brief selection of our favourite works:
The young designers and their projects:
Alba Serna Perea.-Just Married
Leticia Ramirez.-Pac Man
Oscar Martinez y Daniel Moreno.-Taurus y Bovina
Rubén Santamaría y June Mota.- Otaku
Angela Iñiguez Sanz.-De toda la vida
Raquel Ruiz Pérez.-CMYK
Sara Domínguez García.-Farde
Javier Arregui García.-ECD Victoria
Natalia Jadraque Visus.-Acuáticas y Palestinas
Carmen Pereira Benito.-La Victoria de invierno
Cristina González Sáez.-Guirnaldas
Cristina Pérez Lozano.-70´s
Laure-Elise Vanfleteren.- Vespa