The most special year for Victoria is coming to an end, in 2015 we have celebrated our 100th anniversary! Everything started back in 1915, when Gregorio decided to create a shoe that he named after his first love – his wife, Victoria.
It’s not every day that someone turns 100 years old, so this anniversary has been full of activities and celebrations in which first love was the central focus. On Valentine’s Day we booked the last rows of several Spanish cinemas and we invited couples to watch films as a tribute to first love.
Dance floors have been the stage of lots of love stories so we organized several parties at the mythical Spanish clubs OchoyMedio (Madrid) and Sala Apolo (Barcelona), where we gave a LOVE BOAT Party, a thematic celebration set in the famous TV series of the 70s and 80s. Furthermore, we gave an exclusive party on open sea where a catamaran rode the waves with lot of surprises and we raffled some prizes such as a trip to Ibiza.
The little ones are a very special part of our public, so Victoria was present in the Spanish festival “el día minimúsica”, an event for children which seeks that kids enjoy and experience new family offers, activities, workshops, games through music, technology, food, sport and fashion. A very big cake and a cupcake workshop let the children have lots of fun.
We love music and we are strongly promoting it. That is why this last Summer we gave our best by livening up Madrid’s evenings with our Victoria Acoustic Concerts, some exclusive acoustic sessions with several Spanish well-known artists such as Georgina, Pol, Modelo de Respuesta Polar, Rodrigo Robles or Mäbu. But these artists were not alone on stage, we organized a band battle in our social media channels to look for supporting bands. We put an end with the Victoria Festival featuring Spanish artists. Pol, Hynkel, Mamita Papaya and June’s Kaleidoscope.
At Victoria we’re big fans or art and design, so in 2015 we’ve collaborated for the third year running with IED Madrid where students from the master’s in Motion Graphics Design have worked in an audiovisual project inspired in the beginnings of the brand 100 years ago.
We’ve also collaborated with the Flic Festival Illustration Network, a Spanish platform whose purpose is to promote the work of young talented artists in several disciplines through a contest in which young artists have customized more than 200 pairs of our iconic plimsoll 06613.
Even Barbie has joined our anniversary in a very special occasion for the doll, for the first time in more than five decades, she will be able to kick off her stilettos and opt for a pair of comfy flats. For this occasion, she chose an exclusive redesign of our platform 09200.
And of course, the Victoria plimsolls collection has been a special part of all this celebration. Last summer we created our most extensive and original collection ever. And as a tribute of our most legendary plimsoll, we launched a limited edition model 16766 consisting of 1915 pairs with exclusive details.
But this is not everything. Here you have a small selection of other events celebrated all over the world, thanks to the different Victoria teams all around the world, to make it possible.
We have celebrated our 100th anniversary beyond our borders as well! We started the year with a big party for our customers in Milano.
During Spring, we opened a pop-up store at the exclusive department store Citadium in Paris.
South Koreans could get to know Victoria’s story trough an exhibition in Seoul.
Last Autumn we participated in a great event in the area of Shoreditch, London, where we had the opportunity of customizing our plimsolls with the magazine InStyle.
As you can see, we haven’t stopped! If you want to know more details of Victoria don’t miss our anniversary commemorative web www.victoria100yearsoflove.com where you can discover our story, learn about how we make our shoes, our love story, our lookbooks, proyects, events, contests, press coverage or a special gift for your birthday!
And this is not the end… the love story between Victoria & you continues!