At Victoria we are celebrating our 100 years of first love, a tribute to our origins, when Gregorio created a shoe named after his girlfriend Victoria.
Since ours is a true love story we decided to revive first love experiences in the cinema. Last Valentine’s Day, we booked the last rows of several Yelmo cinemas in five Spanish cities: Madrid, Barcelona, Bilbao, Malaga and Vigo; and we invited couples to watch films.
The tickets were given for free through a campaign on social media. Once in the cinema, lovers could enjoy special popcorn boxes and drink cups with our logo, as well as a Victoria spot before the film.
And this is not the end… the love story between Victoria & you continues!