SINCE 1915:

Our great adventure begins with a love story that has captivated millions of people in more than 50 countries over the past 109 years.

In 1915, in a small village in La Rioja, in northern Spain, Gregorio had the idea of creating a sneaker, which he named for his first love, his wife Victoria.

In an effort to improve the traditional espadrilles, which were produced with a rubber sole at that time, the newly invented vulcanized technique was incorporated in the 50s. That was when the iconic Victoria canvas sneaker was born, which became the symbol of a whole generation in the 80s.

In 2004 we started a new adventure with the expansion of the brand internationally. Today we export 75% of our production to more than 50 countries, taking our historical legacy to nearly all parts of the world. Thanks to our traditional manufacturing method and a strong commitment to innovation, design and sustainability, Victoria is experiencing a period of great growth both in the Spanish market and abroad, especially in France, Italy, the United Kingdom, Portugal, Korea and the USA.


In recent years, the fashion industry has become one of the most polluting on the planet, and we are running out of time.

What has hardly changed is the traditional way we produce our sneakers: by hand, one by one and mostly in La Rioja, as we did in 1915. Because being environmentally-friendly is not an option for us, it's our way of doing things from the word 'go'.

Discover the milestones achieved so far with our project Dear World here.

They will be reviewed and updated year by year to ensure that we do everything we can to have as little impact as possible on the environment.


The Victoria "V" has been present on our sneakers almost since we began; the oldest example we still have dates from 1977.

It is an industrial model, signed in Logroño on 8 September '77 with the design of a sneaker from the period, certifying that Victoria was the first brand to use this decorative element on footwear, almost 50 years ago.


Do you know why our sneakers have such a special smell? If you open one of our boxes, you'll notice a strong strawberry aroma. It is not pure coincidence: the reason for this aroma goes back to the Spanish post-war period, when times were hard and people needed to be resourceful.

At that time, the natural rubber we used to make our sneakers was in short supply. At Victoria, we decided to change the recipe and started to recycle tires to make them into soles. As the smell of the tires was so strong, we used a perfume with a strawberry aroma to disguise it, and since then that smell has stayed with us and become one of our trademarks.


Victoria is more than a brand of sneakers, and our new Victoria Things collection is living proof: a new line of clothing and accessories for women, men and children.


In 1985, we registered our two-tone “V” signature and, almost 40 years later, we are paying tribute to it with a collection of retro sneakers inspired by our 1980s models.

This collection was originally created as a line for men but it has now become established as Victoria's urban/sports brand and is a great favorite with genderless fashion fans.